Digital Marketing Course with 100% Job Guarantee

  • Advanced & Beginner Level Classes.
  • Digital Marketing Through Practical Training.
  • Best Methods for Nominal Prices on Trending Concepts.
  • Presented by a 9+ Year Certified Digital Marketing Expert.
  • Lifelong use of the student portal and the learning materials.

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Curriculum in Digital Marketing

Digital Marketing is preferred by more than 35% of developers. The most widely used and in-demand programming language in the tech industry is Digital Marketing.

  • Introduction to Marketing and Advertisements
  • Introduction to Digital Marketing and Its Advantages over Traditional Marketing
  • Customer Centricity
  • SEO and how do search engines work
  • Understanding On-page and Of-page SEO In Detail
  • Keyword Research
  • Technical SEO, Mobile SEO, and Schema Markups
  • Link building – Blogger Outreach and Other Techniques
  • Social SEO, Local SEO, and International SEO
  • SEO Audits
  • SEO Tools – SEMrush, Ahrefs
  • Algorithm Updates
  • Introduction to Business Problems and Hypotheses Formulation
  • Marketing
  • Retail
  • Segmentation, Targeting, and Positioning
  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions
  • Designing Service Offering
  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations
    li> Brand Positioning
  • Engagement Strategy
  • PR Activities
  • Data Science in Marketing
  • Statistics for Data Science
  • Introduction to Supervised and Unsupervised Learning
  • Linear and Logistic Regression
  • Applications of Analytics
  • Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
  • Different Social Media Platforms
  • Promotion of Content or Product(s) on these platforms
  • Managing and Driving Engagement
  • Different Video Platforms – YouTube, etc
  • Video Marketing for B2C Businesses
  • Video Marketing for B2B Businesses
  • Live Streaming and Video Uploads
  • Generating Leads from Videos
  • Optimizing Videos for Ranking
  • Google Ads
  • Facebook and Instagram Ads
  • LinkedIn Ads
  • Email marketing
  • Objectives
  • Tips and Tricks
  • Domain Reputation and SPF
  • Different Email Providers – Mailchimp, etc
  • Campaign Creation – HTML and Built-in Editors
  • A/B Testing
  • Source Tracking, List Management, etc
  • Technical Understanding of Pages
  • Conversion Optimizations
  • Understanding User Behavior and Taking Actions Accordingly
  • Lead Capturing on Pages
  • A/B Testing of Pages
  • Affiliate marketing and Its Benefits
  • Different Platforms
  • Affiliate Tracking on a Website
  • Affiliates Handling
  • Handling Fraudulent Transactions
  • Content marketing & Its Objectives
  • Different Types of Content Marketing
  • Writing Blogs and Content and Promoting It on Different Platforms
  • Creating Engaging Videos and Promoting Them
  • Influencer Marketing
  • Understanding Google Analytics and Visitors’ Traffic Matrices
  • Understanding Visitor Behavior using Multiple Metrics
  • Slicing and Dicing Data
  • Understanding Growth Patterns
  • Building a Marketing Strategy by Seeing Traffic Patterns
  • Channel Performance, Setting Goals, and Creating Reports and Dashboards
  • Measuring ROI as an Integrated Approach and Strategy Creation

Digital Marketing Training Projects

Develop Your Digital Marketing Skills Through Useful and Interesting Projects.

 

Social Media Profile Setup

Create and enhance your small business's social media pages, such as those on Facebook, Instagram, and LinkedIn.

 

Blog Post Creation

Create and publish a blog entry on a subject pertaining to the company or sector.

 

Email Newsletter Campaign

Create and distribute a straightforward email newsletter to a modest email list.

 

Google Ads Campaign

Create a Google Ads campaign for a local company that targets pertinent regions and keywords.

 

Content Marketing Plan

Create a thorough content marketing strategy for a company that includes blog post concepts, a content calendar, and a distribution plan.

 

Social Media Advertising

Create and implement a targeted paid advertising campaign on Facebook or Instagram.

 

E-commerce SEO Strategy

Create and implement an SEO strategy for an e-commerce website with the goal of enhancing product pages and search results.

 

Conversion Rate Optimization (CRO)

Conversion routes on a website may be made more effective by running A/B tests, examining user behavior, and offering suggestions.

 

Marketing Automation

Implement a marketing automation system that includes automated processes and email sequences for lead nurturing.

Key Highlights

Our Instructor

Learn from experts who are licensed and are currently employed.

Digital Marketing Training Overview

Modern business and communication both rely heavily on the dynamic and crucial element of digital marketing. It includes a wide variety of methods and tactics used to advertise goods, services, or brands online. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content production, and many more techniques are all part of this multidimensional profession. To reach their target audiences, interact with potential consumers, and turn leads into sales, digital marketers use a range of online platforms and channels. Data analysis, along with the capacity to modify and improve tactics depending on performance indicators, are crucial components of a successful digital marketing strategy.

Additional Information

What Goals Are Achieved in a Digital Marketing Programming Course?

Several significant objectives are met in a digital marketing programming course to provide students the know-how and abilities they need to succeed in the field of digital marketing. These objectives usually consist of:

  • Learners develop a firm understanding of the principles, ideas, and jargon of digital marketing. They get knowledge about the current state of digital marketing and its importance in the commercial sector.
  • Participants gain hands-on experience with a variety of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and others. They get knowledge about how to use these channels efficiently.
  • In order to achieve particular corporate objectives, students learn how to create, carry out, and evaluate digital marketing initiatives. This entails establishing specific goals, determining target markets, and choosing the ideal combination of digital marketing strategies.
  • A major objective is to comprehend metrics and analytics tools. To evaluate the effectiveness of digital marketing activities, learners develop their tracking, analysis, and interpretation skills. Using these knowledge, they may optimize their strategy.
  • In digital marketing, content is crucial. The ability to produce interesting and pertinent information, such as blog posts and social media updates, as well as comprehend content management systems, is taught to students.
  • Learners are introduced to a range of digital marketing software and tools in this course, including Google Analytics, email marketing platforms, SEO tools, and social media management platforms.

What Advantages Can You Afford By Earning a Digital Marketing Certification?

For those wishing to improve their careers in the industry, obtaining a digital marketing certification has several benefits. These benefits consist of:

  • Credibility and recognition are provided by certificates in digital marketing from respectable organizations. They demonstrate your knowledge of the field and your dedication to it.
  • You may become a more productive and adaptable marketer by enrolling in certification programs that provide in-depth information and practical skills in a variety of digital marketing disciplines.
  • Certifications in digital marketing might lead to promotions and new employment prospects. They increase your appeal to businesses looking for qualified experts.
  • Due to their specific expertise and capacity to provide quantifiable outcomes for firms, certified digital marketers sometimes charge higher wages.
  • The newest industry trends and technology are kept current via certification programs, ensuring that you stay relevant in a profession that is always changing.
  • Many certification programs give you access to networking opportunities and online groups where you may meet other professionals, exchange stories, and gain knowledge from subject-matter experts.

What New Digital Marketing Frameworks Are There?

The ever-evolving field of digital marketing has given rise to a number of fresh frameworks and strategies that may be tailored to suit shifting customer preferences and technology developments.

One noteworthy framework is "Customer Journey Mapping," which focuses on comprehending and improving the complete customer experience, from awareness through conversion and post-purchase interaction. The "Inbound Marketing Methodology," which places a strong emphasis on producing excellent content to draw in, engage, and please clients, is another noteworthy advancement. Moreover, the "Account-Based Marketing (ABM)" paradigm has grown in popularity, focusing on a small number of high-value clients using tailored approaches. Additionally, the advent of "Conversational Marketing" combines immediate, individualized communication via chatbots and messaging services. These frameworks show how the market has changed to focus on more interactive, data-driven, and customer-centric marketing tactics to satisfy the needs of the digital age.

A Guide to the Digital Marketing Programming Language

Digital marketing includes a wide range of tactics, tools, and strategies that frequently benefit from programming language expertise to be as effective as possible. A list of some of the vital programming languages for digital marketing is provided below:

  • Cascading Style Sheets (CSS) and HyperText Markup Language (HTML) are essential for email marketing and website creation. Knowing these languages gives marketers the ability to design and alter email templates and web pages to make sure they appear and work as planned.
  • JavaScript is essential for making webpages and landing pages interactive. It is employed for tasks including form validation, pop-up creation, and user activity monitoring on websites.
  • For using databases, Structured Query Language (SQL) is essential. The ability to access, manage, and analyze data using SQL is a must for campaigns that leverage data-driven marketing.
  • Python is a flexible language that is frequently used for site scraping, marketing automation, and data analysis. It can be useful for automating repetitive processes, doing statistical analysis, and retrieving and processing data from diverse sources.
  • R is a specialized language for data visualization and statistical research. It is especially beneficial for analyzing consumer behavior, doing A/B tests, and developing data-driven marketing plans.
  • When developing websites on servers, PHP is frequently used. Understanding PHP may help with dynamic website adjustments like content personalization depending on user behavior.

Tools and Knowledge for Digital Marketing Developers:

For the purpose of efficiently developing, putting into practice, and optimizing digital marketing strategies, digital marketing developers need a mix of technological tools and knowledge. The following are essential resources and subject areas for digital marketing developers:

  • Knowledge with major CMS platforms for developing and managing online content, such as WordPress, Drupal, or Joomla.
  • Ability to handle email campaigns utilizing email marketing solutions such as Mailchimp, Constant Contact, or HubSpot.
  • Mastery of web development tools and frameworks such as HTML, CSS, JavaScript, and front-end frameworks such as React and Angular.
  • Understanding of SEO tools such as Moz, Ahrefs, SEMrush, and Google Analytics for website optimization and search performance analysis.
  • Competence in creating and managing paid ad campaigns utilizing PPC advertising platforms such as Google Ads, Bing Ads, and Facebook Ads Manager.
  • Experience designing automated marketing workflows using marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud.
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Digital Marketing Training Objectives

  • Knowledge Transfer
  • Practical Skills
  • Adaptability
  • Data-Driven Decision-Making
  • Professional Competency
  • The learning objectives for digital marketing courses are chosen based on the target audience's particular demands, developing trends, and industry standards. They frequently cater to beginning, intermediate, and advanced learners and handle the rapidly changing environment of digital marketing.

  • SEO
  • Content marketing
  • Email marketing
  • Social media marketing
  • Paid advertising
  • data analysis
  • Yes, a lot of digital marketing training courses are made to accommodate those with no prior knowledge of the subject. These courses give newcomers the fundamental information and practical skills they need to launch successful careers in digital marketing.

  • Enhanced Career Prospects
  • Increased Earning Potential
  • In-Depth Industry Knowledge
  • Effective Marketing Strategies
  • Measurable Results
  • Introduction to Digital Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Content Marketing
  • Social Media Marketing
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    Industry Statistics

    Jobs / Month

    248

    Avg. Salary

    ₹ 12,55,200

    Job Roles

    • SEO Specialist
    • Web Designer
    • Web Analyst
    • Content Writer

    Digital Marketing Certification

    Certificate
    GET A SAMPLE CERTIFICATE

    An individual's competency and expertise in numerous facets of digital marketing are formally recognized by a digital marketing certification. It is often given out after passing an exam or training course in digital marketing.

    Certifications in digital marketing vouch for your abilities and expertise, increasing your employability. They may result in improved employment opportunities, enhanced earning potential, and elevated credibility in the industry.

  • SEO
  • PPC advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Select a certification that fits with your hobbies and professional aspirations. Think about things like the precise areas of digital marketing you wish to concentrate in, the standing of the organization issuing the certification, and the standing the certification has in the market.

    Digital marketing certificates are highly valued by companies since they show a candidate's dedication to learning and remaining current with industry developments. Particularly respected are certifications issued by renowned institutions.

    Consider participating in an official training program, reading pertinent books, practicing with practice exams, and acquiring real-world experience to help you prepare for a digital marketing certification test.

    Depending on the school, obtaining a certification in digital marketing might take a variety of timeframes. While more thorough programs could take many months, shorter, more specialized certifications can be finished in a couple of weeks.

    Yes, you may obtain many certificates in various branches of digital marketing to increase the breadth of your knowledge and proficiency. To show their versatility, many professionals possess numerous credentials.

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    The Preferred Partner for 100+ Organizations' Hiring

    Learn from the certified and real time working professionals.

    • Over 100 firms that are looking for top talent for their open positions have come to rely on ACTE as their go-to partner.

    • Businesses have confidence in our ability to match them with the best individuals because of our considerable expertise and proven track record of success.

    • In this section, we'll examine the primary elements influencing this trust and examine how our constant commitment to excellence regularly results in remarkable results for our clients.

    Read more

    Corporate Clients

    Job Assistant Program

    We Value Your Willingness To Learn Next-Level Skills

    We Take Pride In Participating In 4 Lakh+ Career Transition Worldwide

    Our Requirement Strong

    Our program offers a comprehensive range of services that are intended to give people the knowledge and tools they need to thrive in the cutthroat job market of today. We offer the direction and resources required to assist participants in identifying their professional objectives and securing meaningful employment, from individualized career counseling and resume workshops to interview practice sessions and networking events.

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    Course Completion

    Resume Building

    Group Discussion

    Mock Interviews

    Placements

    Digital Marketing Course Duration and Fees

    Level

    Course Duration

    Fees Structure

    Basic 1 - 1.5 Months 7,000₹ - 9,000₹
    Advanced 1.5 - 2 Months 7,000₹ - 10,000₹

    Job Opportunities in Digital Marketing

    Over 35% of learners choose digital marketing. In the tech sector, Digital Marketing is the most often used and sought-after programming language.

    Salary In Digital Marketing
    Reach Our Placement Officer

    You can Work as a

    Junior DeveloperMarketing Automation SpecialistDigital Marketing AnalystE-commerce Marketing ManagerMobile Marketing SpecialistOnline Reputation ManagerAffiliate Marketing Manager

    Upcoming In-Demand Jobs

    Web AnalystChatbot Marketing ManagerAI Video Marketing StrategistMachine Learning Specialist

    Student Testimonials

    TESTIMONIALS

    Students Feedback

    Continuous improvement is at the core of our mission, as we consistently seek to elevate the quality of the learning environment.

    People Love To Learn With Us

    90%

    Students successfully complete their courses.

    9/10

    Users reported higher learning outcomes.

    Recently Placed Students

    Digital Marketing Training FAQ's

    Digital marketing training for beginners and beyond: Elevate Your Coding Skills!

    Digital marketing courses provide theoretical information as well as hands-on experience in a variety of online marketing fields, such as SEO, social media, email marketing, content marketing, PPC advertising, and more.

  • Students and Graduates
  • Marketing Professionals
  • Entrepreneurs and Small Business Owners
  • Career Changers
  • Freelancers and Consultants
  • Yes, after successfully completing a number of digital marketing training programs, certificates are offered. These qualifications might improve your professional standing and job possibilities.

  • Validation of Expertise
  • Enhanced Career Prospects
  • Credibility and Trust
  • Skill Enhancement
  • Competitive Advantage
  • Expanded Skill Set
  • Certification
  • Job Opportunities
  • Career Advancement
  • Entrepreneurship
  • Yes, a lot of digital marketing courses lead to certification after successful completion. These credentials are meant to attest to your proficiency in many facets of digital marketing and to your dedication to ongoing professional growth.

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    Online educational courses and programs are referred to as online digital marketing training because they allow students to master digital marketing concepts and strategies from a distance. These training courses are intended to provide students the skills they need to succeed in the industry of digital marketing.

  • Flexibility
  • Accessibility
  • Variety of Programs
  • Cost-Effective
  • Diverse Content
  • To guarantee a seamless learning experience, you'll need the necessary hardware and software for online digital marketing training. To access course materials, take part in webinars, and do assignments, you need a dependable computer with internet connectivity. To avoid interruptions during live sessions, high-speed internet is essential. Additionally, having a webcam and microphone will enable you to participate fully in interactive sessions with teachers and other students.

  • Discussion Forums
  • Email Communication
  • Live Webinars and Virtual Sessions
  • Social Media Groups
  • Collaborative Projects
  • Course Overview and Introduction
  • Module-Based Learning
  • Video Lectures and Readings
  • Assignments and Assessments
  • Live Webinars and Interactive Sessions
  • Digital Marketing vs. Programming
  • Tools and Platforms
  • Focus on Marketing Skills
  • Specialized Roles
  • Basic Computer Skills
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    Corporate digital marketing training refers to customized training courses created for staff members inside an organization or corporation. These initiatives are created with the company's and its workers' particular digital marketing requirements in mind. Corporate digital marketing training aims to improve workers' knowledge and abilities in digital marketing to meet certain corporate goals and objectives.

  • Enhanced Digital Marketing Skills
  • Alignment with Business Goals
  • Increased Productivity
  • Improved Marketing Performance
  • Consistency in Branding
  • Corporate digital marketing training refers to customized training courses created for staff members inside a business or organization. The organization and its workers' unique demands in digital marketing are catered for by these initiatives. Corporate digital marketing training aims to improve workers' digital marketing expertise and knowledge to meet specific corporate goals and objectives.

    Corporate digital marketing training is designed and adapted to the demands of the organization. To identify areas that require improvement and establish training objectives, it often starts with a needs assessment. The themes and learning objectives are then outlined in a tailored curriculum. The instruction can be given in a variety of ways, such as live workshops, online courses, or webinars. Interactive workshops encourage debates and inquiries, and knowledgeable teachers are chosen to offer advice.

    Companies may use a variety of methods to evaluate the success of corporate digital marketing training. Assessments conducted before and after training can be used to gauge knowledge and skill growth. Participants' feedback surveys offer information about the training experience and the applicability of the material. Monitoring performance indicators may show how the training has affected important digital marketing results, such as website traffic and conversion rates.

  • Digital Marketing Fundamentals
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
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